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Devine Fairytale

Lifestyle, Style & Beauty
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January 23, 2026

Merit Beauty Favorites You’ll Want in Your Everyday Routine

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Please note, this post may contain affiliate links. Visit Devine Fairytale’s Disclosure Policy for more details.

If you’re into minimalist makeup that enhances your natural beauty without feeling heavy or looking overdone, then Merit Beauty is a brand you need to know about. Whether you’re always on the go or just love a quick and easy beauty routine, Merit’s curated collection of essentials brings luxury to everyday makeup.

Table of Contents

Toggle
  • What Makes Merit Beauty Different?
  • My Favorite Merit Beauty Products
    • The Minimalist Perfecting Complexion Stick
    • Brush No. 1 Blending Brush
    • The Uniform Mineral SPF 45
    • Flush Balm Cream Blush
    • Bronze Balm Sheer Sculpting Bronzer
    • Day Glow Highlighting Balm
    • Great Skin Moisturizer
    • Great Skin Instant Glow Serum
    • Signature Lip Lightweight Lipstick
    • Clean Lash Tubing Mascara
    • Brow 1990 Sheer Brow Pencil
  • How to Create a 5-Minute Merit Beauty Routine
  • Merit Beauty FAQs
  • Why Merit Beauty Belongs in Your Makeup Bag
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After trying and loving so many of their products, I’ve put together a list of my Merit Beauty favorites that have earned a permanent spot in my makeup routine. If you’ve been thinking about trying the brand or just want a detailed Merit Beauty review from someone who’s tested the products firsthand, this post is for you.

Merit Beauty Review

What Makes Merit Beauty Different?

Before we dive into the products, let’s talk about what makes Merit Beauty so special. This clean beauty brand focuses on making minimalist makeup feel elevated and accessible.

Every item is made to be quick and easy, without sacrificing performance. It’s makeup that feels good on your skin and takes the guesswork out of getting ready.

Some standout features:

  • Clean, vegan, and cruelty-free
  • Dermatologist-tested and safe for sensitive skin
  • Free of acne-triggering ingredients like coconut oil and added fragrance
  • Stylish packaging that is both sustainable and reusable

Plus, your first order comes with their Signature Bag for free. It’s a structured corduroy pouch with a minimalist vibe that looks great on your vanity or tossed in your tote. Your perfect Merit Beauty makeup bag!

Merit Beauty makeup bag

My Favorite Merit Beauty Products

Merit has created a full lineup of easy-to-use products that truly deliver. From glowy skin to polished brows and soft, wearable lip colors, each item feels intentional and luxurious without being high maintenance. Here are the Merit Beauty favorites I keep reaching for again and again.

Merit Beauty Minimalist Complexion Stick

The Minimalist Perfecting Complexion Stick

Shop The Minimalist

If you want a natural-looking base that still gives solid coverage, this is the product to start with. It’s not quite a foundation and not just a concealer. It falls perfectly in between. You can use it to even out your skin, spot-conceal redness or blemishes, or just swipe under your eyes for a refreshed look.

The creamy formula glides on easily and blends seamlessly, especially when paired with Brush No. 1. It gives a skin-like finish and never looks cakey or flat. I love that it’s buildable, so you can go as light or as full as you want.

For me, it replaced both my foundation and concealer. That’s how versatile it is.

Brush No. 1 Blending Brush

Shop Brush No. 1

This angled brush works beautifully with The Minimalist, but I also use it with blush, bronzer, and highlighter. The bristles are soft and dense enough to blend cream products with zero streaks.

It fits comfortably in your hand and is the kind of brush you’ll reach for every day. Plus, it washes easily and holds its shape well.

The Uniform Mineral SPF 45

Shop The Uniform SPF

Sunscreen that looks and feels like skin? Yes, please. The Uniform is a mineral sunscreen with a slight tint to help even out the skin tone. It blends easily and leaves a natural finish without any white cast.

It’s great for days when you want sun protection and light coverage all in one. I’ve worn this alone and under The Minimalist, and it works beautifully both ways.

It wears well in the heat and humidity and has become my go-to for Disney park days.

Flush Balm Cream Blush

Shop Flush Balm

Cream blush can be tricky, but this one is basically foolproof. The dome shape makes it easy to apply directly to your cheeks. I use my fingers or a brush to blend it out, and it melts into the skin for a soft, dewy flush.

It’s sheer but buildable and gives you that healthy, just-got-back-from-a-walk kind of glow. I love using this on bare skin or over a tinted moisturizer.

My go-to shade is Beverly Hills, a warm pink that looks great year-round.

Bronze Balm Sheer Sculpting Bronzer

Shop Bronze Balm

If you’ve been nervous about using bronzer, this one will change your mind. It goes on sheer, blends like a dream, and leaves behind a soft warmth that looks completely natural.

Unlike powder bronzers that can look patchy, Bronze Balm glides on smoothly and is easy to control. The shape of the stick makes it simple to apply exactly where you want it — hairline, cheekbones, jawline, or nose. You can even use it to sculpt and subtly contour.

I love that it gives me a healthy glow without any shimmer or undertones.

Merit Beauty Day Glow Highlighting Balme

Day Glow Highlighting Balm

Shop Day Glow

This is one of the most subtle, wearable highlighters I’ve ever used. It gives a luminous glow that looks like your skin is naturally radiant. There’s no glitter or chunky shimmer, just a sheer, dewy sheen.

It’s perfect for everyday wear and adds a touch of life to your face. Swipe it over your cheekbones, the bridge of your nose, and even your eyelids for a fresh, glowy finish.

Great Skin Moisturizer

Shop Moisturizer

This priming moisturizer is creamy, comforting, and hydrating. It locks in moisture without being too heavy, which makes it ideal under makeup or on no-makeup days.

With peptides, it supports the skin barrier and helps keep skin soft and healthy. I use it morning and night and love how balanced my skin feels.

Merit Beauty Great Skin Serum

Great Skin Instant Glow Serum

Shop Great Skin Serum

Skincare lovers, this one’s for you. This bi-phase serum is packed with niacinamide, hyaluronic acid, and cacao seed extract. It gives an instant boost of hydration and glow before you apply your makeup.

Shake the bottle to mix the oils and serum together, press it into your skin, and wait a minute before applying anything on top. It helps your skin look plump, hydrated, and more radiant from the first use.

Even if you skip foundation, your skin will still look amazing with just this underneath.

Merit Beauty Signature Lip

Signature Lip Lightweight Lipstick

Shop Signature Lip

This lipstick feels more like a tinted balm, but with the payoff of a lipstick. It glides on smooth, hydrates the lips, and has a soft satin finish.

I keep one in my bag at all times. It’s easy to reapply without a mirror, and the color wears down evenly. My favorite shades are Millennial for everyday and Slip for a soft nude look.

Clean Lash Tubing Mascara

Shop Clean Lash

Tubing mascara is a game-changer, and Merit’s version is one of the best. It lengthens, defines, and stays in place all day. It doesn’t smudge, flake, or run, even in humidity.

The best part? It removes easily with just warm water, no rubbing or makeup remover needed. If you’ve got sensitive eyes or hate taking off mascara, this is the one to try.

Brow 1990 Sheer Brow Pencil

Shop Brow 1990

If you want soft, defined brows without the harsh look of a traditional pencil, Brow 1990 is a perfect choice. This sheer pencil adds just the right amount of color to shape and fill your brows while still keeping them natural and effortless.

The angled tip makes it easy to mimic hair-like strokes, and the smooth formula glides on without tugging. It also includes a built-in spoolie so you can blend everything out for a polished finish.

I love using it to fill in sparse areas or gently reshape my arch. It’s quick, easy, and gives your brows just enough definition to complete your look without feeling overdone.

How to Create a 5-Minute Merit Beauty Routine

If you’re in a rush, here’s how to create a polished look in just five minutes using Merit:

  1. Start with Great Skin Serum
  2. Apply The Minimalist where you need coverage
  3. Add a pop of color with Flush Balm
  4. Swipe on Clean Lash and brush up brows with Brow 1990
  5. Finish with Day Glow and Signature Lip

All done! You’ll look fresh, glowy, and put-together in no time.

Merit Beauty FAQs

  • Is Merit Beauty good for mature skin?
    • Yes. The cream-based formulas are hydrating and don’t settle into fine lines, which makes them ideal for mature skin. The minimal ingredients are gentle and clean.
  • Is Merit Beauty safe for acne-prone skin?
    • Definitely. The formulas are non-comedogenic and free from acne-triggering ingredients like coconut oil and added fragrance.
  • Where is Merit Beauty sold?
    • You can shop directly from Merit’s website or through select retailers like Sephora. Orders from the website include the Signature Bag with your first purchase.
  • Is Merit Beauty worth it?
    • If you’re looking for high-quality, clean beauty staples that are easy to use and deliver beautiful results, Merit is absolutely worth it. The products simplify your routine and feel luxurious at the same time.

Merit Beauty

Why Merit Beauty Belongs in Your Makeup Bag

Merit Beauty makes clean, minimalist makeup that fits right into real life. Whether you’re doing a five-minute face or treating yourself to a full routine, these products are effortless, beautiful, and fun to use.

Each item feels intentional, both in how it performs and how it fits into your day. The packaging is stunning, the formulas are skin-friendly, and everything is made to make you feel confident.

If you’re looking to build a simplified, high-performing beauty routine, Merit Beauty is a great place to start.

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Devine Fairytale

Devine Fairytale is written by Shannon Devine. Shannon lives in North Florida with her husband and has been making magic as a lifestyle and travel blogger for many years. Find everything from seasonal celebrations, productivity tips, affordable fashion, easy recipes, and travel guides here. Shannon is your go-to resource for planning a trip to Disney World or Universal Studios, Orlando. As an independent travel agent with Academy Travel, Shannon Devine is your travel expert. Let's plan your next magical vacation whether to Disney World, Disneyland, on a Disney Cruise, or visiting the Wizarding World of Harry Potter at Universal Orlando Studios!

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