Last updated August 2026
Devine Fairytale respects your privacy and is committed to being transparent about how information is collected and used.
This Privacy Policy applies to the Devine Fairytale website located at https://devinefairytale.com, referred to as the “Site.” The Site is owned and operated by Shannon Devine, referred to in this policy as “Devine Fairytale,” “we,” “us” or “our.”
By using the Site, you acknowledge that you have read this Privacy Policy. This policy applies only to information collected through the Site and services operated by Devine Fairytale. Third-party websites, platforms, forms, and services may have their own privacy policies.
Information We Collect
We may collect information that you voluntarily provide, information collected automatically when you use the Site, and information received through third-party services.
Information you may voluntarily provide includes:
- Your name
- Your email address
- Your telephone number
- Information included in an email or inquiry
- Newsletter subscription information
- Vacation preferences, travel dates, destination interests, travel-party details and other information submitted through a vacation quote form
- Information submitted through a collaboration, scheduling, or contact form
- Your name, email address and optional website address when leaving a comment
- The content of any comment you submit
- Any other information you choose to provide
Please do not submit sensitive financial information, account passwords, Social Security numbers, or full payment card information through a general email or website form.
Payments related to travel reservations or other services, when applicable, are processed through secure third-party providers. Devine Fairytale does not intentionally collect or store full payment card information through general website forms.
Information Collected Automatically
When you visit the Site, certain information may be collected automatically by the Site and its service providers. This may include:
- Your Internet Protocol address
- Browser and device type
- Operating system
- Referring website
- Pages viewed
- Links clicked
- Date and time of access
- Approximate location based on your IP address
- Advertising identifiers
- Cookie and similar tracking information
- General information about how you interact with the Site
This information may be used to operate the Site, understand visitor behavior, measure content performance, provide advertising, prevent fraud and improve the visitor experience.
Comments
When visitors leave comments on blog posts, we collect the information entered in the comment form, along with the visitor’s IP address and browser user-agent information to assist with spam detection and website security.
Comments submitted to the Site may be reviewed before they are published. Once approved, the comment and the name provided with it may be visible publicly. Please do not include sensitive or private information in a comment.
An anonymized value created from your email address may be provided to the Gravatar service to determine whether you use that service. If your comment is approved, a Gravatar profile image may be displayed publicly with your comment. You can review the Gravatar Privacy Policy for additional information.
Comment information may also be processed by an automated spam-detection service.
How We Use Information
We may use collected information to:
- Operate, maintain, and improve the Site
- Respond to emails, questions, and requests
- Provide requested travel-planning information
- Review and respond to vacation quote requests
- Schedule calls or consultations
- Communicate about collaborations and partnerships
- Deliver newsletters and other email content
- Understand how visitors find and use the Site
- Measure the performance of articles, links and campaigns
- Display and measure advertising
- Track qualifying affiliate purchases
- Detect spam, security incidents and fraudulent activity
- Comply with legal and regulatory obligations
- Protect the rights, safety, and security of Devine Fairytale and its visitors
We may also use aggregated or de-identified information that does not reasonably identify an individual.
Legal Bases for Processing
Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following:
- Your consent
- The performance of a contract or steps taken at your request before entering into a contract
- Our legitimate interest in operating, securing, and improving the Site
- Our legitimate interest in responding to inquiries and providing requested services
- Compliance with a legal obligation
- The establishment, exercise or defense of legal claims
You may withdraw consent at any time where processing is based on consent. Withdrawing consent does not affect processing that occurred before the withdrawal.
Cookies and Similar Technologies
The Site and its service providers may use cookies, pixels, tags, web beacons and similar technologies.
These technologies may be used to:
- Remember preferences
- Support essential website functions
- Understand how the Site is used
- Measure traffic and content performance
- Deliver and measure advertising
- Track affiliate referrals
- Prevent fraud and protect the Site
- Provide embedded content from third-party platforms
Cookies may be classified as necessary, functional, analytics or advertising cookies.
You can manage cookies through your browser settings. Blocking cookies may affect how some parts of the Site function.
Where available, you may also use the privacy choices or cookie-control tool displayed on the Site to manage advertising and tracking preferences. Advertising providers may recognize legally required browser-based opt-out signals, such as Global Privacy Control, where applicable.
The Site does not currently respond to every browser-based “Do Not Track” signal because there is no single universally accepted standard for responding to those signals.
Analytics
The Site uses Google Analytics and may use other analytics services to understand website traffic and visitor behavior.
Analytics providers may collect information such as your IP address, browser type, device type, referring page, pages viewed, and interactions with the Site. The information is used to create reports and improve the Site.
You can learn more about how Google uses information from websites that use its services by visiting How Google Uses Information From Sites or Apps That Use Our Services.
Google also offers a Google Analytics Opt-Out Browser Add-On.
Advertising
Devine Fairytale works with SHE Media and other advertising partners to display advertisements on the Site.
Advertising providers may use cookies and similar technologies to collect information about your browser, device, approximate location, advertising interactions and activity across websites. This information may be used to select, deliver, personalize and measure advertisements.
Some privacy laws define certain targeted-advertising activities as the “sale” or “sharing” of personal information, even when no personal information is exchanged for money. You may be able to opt out of targeted advertising by using the privacy choices control displayed on the Site.
For additional information about advertising data practices and available choices, review the SHE Media Ad Services Privacy Policy.
Devine Fairytale does not sell personal information directly in exchange for money.
Email Marketing
When you subscribe to a Devine Fairytale email list, you may provide information such as your name and email address.
Devine Fairytale uses Flodesk to manage email subscriptions and send newsletters, travel content, local recommendations, shopping finds, discount codes, and other updates.
You may unsubscribe at any time by selecting the unsubscribe link included at the bottom of any marketing email. You may also contact us to request removal.
Flodesk processes subscriber information on our behalf. You can review the Flodesk Privacy Policy for information about its data practices.
Unsubscribing from marketing emails does not prevent us from responding to a direct inquiry or sending necessary communications related to a service you requested.
Vacation Quotes, Scheduling, and Travel Planning
The Site may link to or embed forms used for vacation quotes, call scheduling and travel-planning inquiries.
When you complete one of these forms, you may be asked to provide your name, contact information, travel dates, destination, travel-party information, budget, preferences and other details needed to prepare a quote or respond to your request.
Quote and scheduling forms may be operated by third-party form, customer relationship management, scheduling, or travel-planning providers. Information submitted through those services may be processed according to both this Privacy Policy and the provider’s own privacy policy.
If you request or book travel-planning services, relevant information may be shared with our host travel agency, authorized travel suppliers, resorts, cruise lines, theme parks, tour operators, insurance providers or other companies necessary to research, quote, reserve, or service your trip.
Information will only be shared for these purposes when reasonably necessary to respond to your request, provide the requested service, fulfill a reservation, or comply with legal obligations.
Affiliate Links
The Site contains affiliate links. If you select an affiliate link, a third-party affiliate network or merchant may use cookies or similar technologies to record that the visit or purchase originated from Devine Fairytale.
Devine Fairytale may earn a commission when you make a qualifying purchase through an affiliate link, at no additional cost to you.
Affiliate networks and merchants operate independently and maintain their own privacy policies. Additional information about affiliate relationships, sponsored content, hosted experiences and advertising is available in the Devine Fairytale Disclosure and Affiliate Disclaimer.
Social Media and Embedded Content
The Site may contain embedded content, links, buttons or other features provided by platforms such as Instagram, Pinterest, Facebook, TikTok, YouTube, and other social networks.
These platforms may collect information about your device and interaction with their content, even if you do not actively select the embedded feature. Your interaction with those platforms is governed by the privacy policy of the applicable provider.
How Information May Be Shared
We may share information with third parties in the following circumstances:
Service providers
Information may be shared with companies that provide website hosting, email delivery, analytics, advertising, security, spam prevention, form processing, scheduling, customer relationship management and other operational services.
Advertising and analytics partners
Information such as device identifiers, cookie data and website activity may be processed by advertising and analytics partners as described in this policy.
Travel-planning providers and suppliers
Information may be shared with our host travel agency and relevant travel suppliers when necessary to research, quote, book or service travel requested by you.
Affiliate networks and merchants
Affiliate partners may receive information needed to record referrals and qualifying purchases.
Legal and safety purposes
Information may be disclosed when reasonably necessary to comply with applicable law, legal process or government requests; enforce our rights; investigate fraud; protect the Site; or protect the rights, property or safety of Devine Fairytale, its visitors or others.
Business transfers
Information may be transferred as part of a merger, acquisition, financing, sale of assets or other business transaction. Any successor would be expected to handle personal information consistently with this policy unless otherwise disclosed.
We do not share email subscriber lists with unrelated companies for their independent email marketing.
Data Retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing requested services, maintaining business and travel records, resolving disputes, enforcing agreements, and complying with legal obligations.
Newsletter information may be retained until you unsubscribe or request deletion.
Emails and inquiries may be retained for a reasonable period to maintain business records and respond to follow-up questions.
Travel-planning and reservation records may be retained as necessary to provide services and comply with contractual, tax, accounting, insurance and legal requirements.
Analytics, advertising and affiliate information may be retained according to the settings and policies of the applicable provider.
Approved comments and their associated information may be retained indefinitely so we can display the discussion, recognize follow-up comments and maintain the integrity of the Site. You may contact us to request deletion of personal information associated with a comment, subject to applicable legal and operational exceptions.
Data Security
We use reasonable administrative, technical and organizational safeguards intended to protect personal information.
No website, email system, database or internet transmission can be guaranteed to be completely secure. You provide information through the Site at your own risk.
If you believe information you submitted through the Site has been compromised, please contact us using the information below.
International Data Transfers
Devine Fairytale is based in the United States. Information may be processed and stored in the United States or in other countries where our service providers operate.
Privacy and data-protection laws in those countries may differ from the laws where you live. Where required, service providers may use approved safeguards for international data transfers.
By using the Site or submitting information, you acknowledge that your information may be processed outside your country of residence, subject to applicable law.
Your Privacy Rights and Choices
Depending on where you live, you may have the right to:
- Request access to personal information held about you
- Request correction of inaccurate information
- Request deletion of certain information
- Request a copy of certain information
- Restrict or object to certain processing
- Withdraw consent
- Opt out of certain targeted advertising, sales or sharing
- Request information about categories of personal information collected or disclosed
- Appeal a decision concerning a privacy request
- File a complaint with an appropriate data-protection authority
These rights are subject to applicable law and may have exceptions.
To submit a privacy request, email shannon@devinefairytale.com with the subject line Privacy Request.
We may need to verify your identity before completing a request. Verification information will only be used to process the request.
Where permitted, an authorized agent may submit a request on your behalf. We may require proof that the agent is authorized to act for you.
We will not discriminate against you for exercising a privacy right provided by applicable law.
You can also:
- Unsubscribe from marketing emails using the link in any email
- Manage cookies through your browser
- Use the privacy choices control displayed on the Site
- Adjust advertising preferences through the applicable advertising provider
- Avoid submitting optional information
Children’s Privacy
The Site is intended for a general audience and is not directed to children under 13.
We do not knowingly collect personal information directly from children under 13. If we learn that personal information has been collected from a child under 13 without legally required parental consent, we will take reasonable steps to delete it.
If you believe a child has submitted personal information through the Site, please contact us at shannon@devinefairytale.com.
External Websites
The Site contains links to websites and services operated by third parties. Devine Fairytale does not control and is not responsible for the content, availability, security, or privacy practices of those third parties.
A link does not necessarily mean that Devine Fairytale endorses every statement, policy, product, or service provided by the third party. Review the terms and privacy policy of any external website before providing personal information or completing a transaction.
Website Terms and Disclaimers
The following terms apply to your use of the Site in addition to the privacy provisions above.
Content ownership
Unless otherwise stated, the original text, photographs, graphics, downloads, branding and other content created for Devine Fairytale are owned by Shannon Devine or used with permission.
Devine Fairytale content may not be copied, reproduced, republished, distributed, sold, modified or used to create derivative work without prior written permission, except for limited personal and noncommercial use permitted by law.
All third-party trademarks, characters, logos, photographs and intellectual property belong to their respective owners. References to a third-party company, destination, product or service do not transfer ownership of that intellectual property to Devine Fairytale.
Informational purposes
Content on the Site is provided for general informational and educational purposes. Although reasonable efforts are made to provide accurate and helpful information, details can change.
Travel policies, pricing, availability, operating hours, attraction procedures, menus, promotions, product details, and other information should be confirmed directly with the applicable provider before making a purchase or travel decision.
Nothing on the Site should be considered legal, medical, financial or other professional advice.
Personal experiences and opinions
Reviews, recommendations and travel content reflect personal experiences and opinions unless otherwise stated. Individual experiences and results may vary.
Compensation, gifted products, affiliate relationships and hosted experiences are disclosed according to applicable requirements and the Devine Fairytale Disclosure and Affiliate Disclaimer.
No warranties
To the fullest extent permitted by law, the Site and its content are provided on an “as is” and “as available” basis without warranties of any kind, either express or implied.
Devine Fairytale does not guarantee that the Site will always be available, uninterrupted, secure or error-free. Devine Fairytale also does not guarantee that all information will remain complete, accurate or current.
Limitation of liability
To the fullest extent permitted by applicable law, Devine Fairytale and Shannon Devine will not be liable for damages arising from your use of, or inability to use, the Site; reliance on Site content; use of an external website; or purchase of a third-party product or service.
You are responsible for independently evaluating information and making your own travel, purchasing, health, financial and other decisions.
Some jurisdictions do not allow certain limitations of liability. In those jurisdictions, these limitations apply only to the extent permitted by law.
Governing law
To the extent permitted by applicable law, these website terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles.
Severability
If any provision in these terms is found to be invalid or unenforceable, the remaining provisions will continue in effect.
Copyright Complaints
If you believe content on the Site infringes your copyrighted work, send a written notice to shannon@devinefairytale.com with the subject line Copyright Notice.
Your notice should include:
- Identification of the copyrighted work
- Identification and location of the allegedly infringing material
- Your name and contact information
- A statement that you have a good-faith belief that the disputed use is not authorized
- A statement that the information in your notice is accurate
- A statement, made under penalty of perjury, that you are the copyright owner or authorized to act for the owner
- Your physical or electronic signature
Submitting a knowingly false copyright claim may result in liability under applicable law.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes to the Site, services, technology, business practices, or legal requirements.
When the policy is updated, the revised date will appear at the top of this page. Material changes may also be communicated through an additional notice on the Site when appropriate.
Your continued use of the Site after an updated policy is posted constitutes acknowledgement of the revised policy, to the extent permitted by applicable law.
Contact Information
Questions or requests concerning this Privacy Policy may be directed to:
Devine Fairytale
Attn: Shannon Devine
PO Box 13692
Tallahassee, FL 32317
Email: shannon@devinefairytale.com
For privacy requests, use the subject line Privacy Request.